Why do I need a video to market my product/service?

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Videos are the most consumed media in 2020. When using this effectively you can share your product/service to consumers that may not see you otherwise. In videos you can share product information, lifestyle information, safety of the product, or anything crucial to a specific product/service. 

Social media platforms favor videos in several aspects. If you directly post a video to the business page, social media algorithms will show that post to more people, than it will a photo. 

 

The above statement applies to ads as well, yes even paid ads. A paid ad with a video will be shown to an audience with a higher probability to buy, than a photo will. Social media platforms restrict ad audience reach of photographs. 

Humanizing your brand along with your product/service is easier in video. The reason for this is, because we live our daily lives in motion. 

 

 

I see different types of commercials, what can CustomShooters do?

 

This answer is 100% project and budget dependent. At CustomShooters we over deliver on our work. Some companies want an anniversary video either for a product line or the actual company. 

 

Service highlight videos will show the services a company provides along with information about those services. A product highlight video will showcase key features of the product.Lifestyle videos show a realistic situation where the product/service can be used.

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Depending on the project the video is a combination of 2 or more different style types.