Using Food Videos to Promote Your Product

You want to appeal to your customer base in a dramatic way? At CustomShooters, we customise food videos that get you large-scale attention through high-quality packages.

My food sells, why do I need a video to market my food?

The year is 2020 and a large amount of consumers make purchases based upon digital content. Food, by nature, is a static object; using concepts of cinematography we can create attention-getting videos.

It is widely known that marketing videos are far more persuasive than simple text or still photography, but you may not understand why. Two of the main reasons for this is the psychological effects that happen.  

Peripheral route is the first reason;the viewer makes decisions based on "cues." Cues can include colors, music, storytelling and more. In the peripheral route, content and facts may be ignored or overlooked.

Central route is the second reason; the viewer is invested, in the sense that they want or need the product, and thus can make thoughtful decisions based on facts and logic.

CustomShooters knows how to create a lasting impression, using the most compelling aspects of your food.

In fact, we’ve got the technology covered. You don’t have to learn a thing about “frame rates” or “motion effects.” We’ve got cutting edge technology and our experts are highly technical. 

How do restaurants get their latest dishes in front of their customers? With video. Google, Facebook, Instagram, and other social media platforms favour videos. Once you’ve gotten the stomach of the customer, it’s just one more step to “Let’s go there Friday”.

The fact is, the more videos you have available, the higher the likelihood you will make that sale.

 

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